Ten things to consider when choosing an ETF platform

Thanks to their low costs, tax efficiency, and trading flexibility, exchange-traded Funds (ETFs) have seen a surge in popularity among retail and professional investors. However, decision-making continues after opting for ETFs. Choosing the best platform to trade and manage your ETFs is equally crucial. This article delves into the top ten considerations when choosing an ETF platform, such as a broker like Saxo Bank.


Choosing a trading platform that is intuitive and easy to navigate and provides multiple features to meet your investment needs is crucial. Look for a platform that allows you to execute trades effortlessly, monitor your investments in real-time, and access relevant market information conveniently. 

Consider opting for a platform that offers customisable dashboards and user-friendly interfaces, allowing you to customise your trading environment and enhance your overall trading experience. You can maximise your trading endeavours by selecting a platform that prioritises usability and functionality.

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Availability of ETFs

When evaluating investment platforms, it is crucial to consider the range of ETFs available. Some platforms may provide a limited selection, limiting your investment options. On the other hand, other platforms may offer a wide array of choices from various issuers, allowing you to diversify your portfolio effectively. 

Ensure the chosen platform aligns with your needs and objectives, and assess your investment goals and preferred asset classes thoroughly. Taking the time to make this evaluation will contribute to making informed investment decisions and maximising your potential returns.

Cost structure

ETFs are generally known for their low costs, but different platforms may have varying fees and commissions. Some platforms charge flat fees per trade, while others have tiered structures based on the size of your portfolio or the number of trades you execute. 

Be sure to consider the cost structure and associated fees carefully, as these can impact your returns significantly. Some platforms may offer commission-free trading for specific ETFs or have lower expense ratios, making them more attractive options for investors looking to minimise costs.

Research and educational resources

ETFs are complex financial instruments, and it’s crucial to understand their underlying assets, liquidity, and volatility before investing. Look for a platform that offers multiple research and educational resources to help you make better investment and trading decisions. 

These resources may include market news and analysis, charting tools, economic calendars, ETF-specific data and insights, and even virtual trading simulators. Access to such resources allows you to stay updated on the latest financial market trends and make more informed investment decisions.

Mobile access

In today’s fast-paced world, it is essential to have the ability to trade and monitor your investments on the go. Consider choosing a platform that offers mobile access through its website or dedicated apps for smartphones and tablets. Such flexibility can be particularly beneficial when unexpected market changes occur, allowing you to respond quickly and take advantage of investment opportunities.

Platform security

When it comes to investing in Singapore, safety should always be a top priority. As with any online platform, ensuring that the chosen ETF platform prioritises security measures to protect your personal and financial information is essential. 

Look for platforms that use advanced encryption technology, two-factor authentication processes, and other security protocols to safeguard your data and investments. Make sure a reputable authority regulates the trading platform with a solid track record of security.

Customer service

Things can change quickly in the investing world, and it’s essential to have access to efficient customer support when needed. Look for trading platforms with multiple communication channels (phone, email, chat) and responsive and knowledgeable support teams.

Consider checking online reviews and forums to understand the platform’s customer service quality. Opting for a platform with reliable and accessible customer support can provide peace of mind and ensure that any problems or issues are addressed promptly.

Platform integration

If you have multiple investments, including stocks, bonds, and mutual funds, consider choosing an ETF platform that integrates with other investment accounts. It can provide more comprehensive portfolio management and a holistic view of your investments.

Some platforms may also offer features such as automatic rebalancing and tax-loss harvesting, which optimises your portfolio performance. You can streamline investment processes and potentially enhance returns by choosing an integrated platform.

Platform stability

In the fast-paced world of trading, platform stability is crucial. Look for platforms with reliable servers and minimal downtime to avoid missing out on investment opportunities due to technical issues.

Consider choosing a platform that offers backup systems and disaster recovery plans in case of unexpected disruptions. Selecting a stable platform allows you to trade confidently and minimise potential losses.

Platform reputation

Evaluating the platform’s reputation and track record is essential. Look for platforms that have been in the market for a significant amount of time and have a solid performance history. Consider checking online reviews, ratings, and testimonials from other investors to understand their experiences with the platform. Selecting a reputable and established platform can provide peace of mind and increase confidence in your investment decisions.

The last word

An ETF platform is a crucial decision that can significantly impact your investment journey. Considering the abovementioned factors, you can select a platform that supports your investment goals and preferences. Remember to thoroughly evaluate each factor and consider seeking advice from a financial professional in Singapore before making investment decisions. With the right ETF platform, you can enhance your portfolio’s performance and work towards achieving your financial goals.